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by Animats 2217 days ago
Even Apple is taking small steps in that direction. See their web site.

Until recently, Apple's design aesthetic seemed to be borrowed from Bang and Olufsen audio gear from the 1980s. Hard-edged, stark, monochrome, good materials, barely visible controls. Sony long had a playful look, but lost out. Will Apple go with the playful look, or fight it? So far, Apple has lightened up enough to ship phones that have colored cases, but no decorative artwork.

1 comments

It's older than that. Jony Ive is/was an unabashed Braun disciple