[cosmie]

Web analytics as a whole is a giant PITA without lots of effort around tooling. The default approach just has a silent failure state that is harder to detect, and becomes more of a hassle for the analyst that has to cope with the resulting data.

At least with this approach, the PITA becomes more explicit and easier to justify the tooling needs, allowing for it to be addressed and tackled at the outset by the upstream implementation team, rather than cascading to downstream consumers.