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by stanislavb 2224 days ago
Thanks Peter, I'm wondering, why did you stop using UTM params?
1 comments

A handful of reasons all sorta collided.

First, we had some issues with certain sites not working at all if we added them and since our link forwarder was doing it automatically, it made life difficult. We came up with a way to turn them off on an adhoc basis but it was annoying.

Second, I didn't feel they were really moving the needle in any useful way. I don't think people are looking at their stats every day like they used to.

Third, it just felt like more litter/junk for tracking purposes. While there's no privacy aspect to it, I just felt like going a little cleaner in this regard. But.. I can't say they won't ever come back :-)