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by monadic2 2224 days ago
https://addons.mozilla.org/en-US/firefox/addon/utm-tracking-...

I have never observed a “utm” query param actually improve the quality of the response.

We all know why this obviously positive functionality isn’t built into the browser: because browser vendors rely on hostile business practices to survive. Still no technology to transact with the site you’re visiting for their content....
1 comments
redis_mlc 2224 days ago
> I have never observed a “utm” query param actually improve the quality of the response.

You have it backwards. It's more tracking for the webmaster/marketer to know what was popular and what wasn't.

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spike021 2224 days ago
Reminds me of a time at my previous job where I was asked to add a utm_source to API client calls for one specific type of client. Less for marketing, more for just the product management side.
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monadic2 2224 days ago
Yes, and despite being easily strippable this functionality is preserved, intentionally, by browsers.
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