[bad_user]

$25 is not that much; the secret is in making customers believe it's worth it, i.e. good marketing.

People pay a minimum of 1000 USD for an Apple laptop. I work on a 500 USD laptop from Asus, which I believe is just as good. But it's not as cool and people don't envy me :)

[frou_dh]

I say someone with no exposure to Apple marketing would still have a big smile on their face if sat down to use a MacBook Pro/Air.

[thwarted]

Even if they type on the keyboard and the hard, sharp edge on the Pro digs into the wrists?

[bad_user]

Packaging / look and feel, are also part of marketing a product. Apple gets it btw.