[ponow]

Money is only part of the value relevant in a market transaction. There's the remaining value in a transaction, to you. I'll pay $10 for a very nice take-out hamburger, served with a smile. But I wouldn't pay $1 for that same burger, if the server insulted me or especially my family.

So some of your examples have a short-vs-long term aspect, but others seem to miss the relevant non-monetary aspects, like feeling like you're "making a difference", status, control, beliefs, etc. The fact that things other than money matter on both sides of trade does not mean that markets are failing.