[_Mark]

This is a huge changing of the guard play. You have to give credit towards Spotify for this move, and what could signify a pivotal point in changing history.

The fact there is a paying subscription model behind Spotify, I can see a future where all podcasts move towards this platform.

[MaxBarraclough]

To be clear you don't need to subscribe to Spotify to use it to play podcasts. They don't even play ads.

From their point of view it's presumably a loss-leader that gives them brand awareness.