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by dntbnmpls
2223 days ago
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> NY Times has a reputation and value beyond the value of a user's browser history. It really doesn't. That's why they have to bully google/facebook/etc into giving them favorable/privileged treatment. > That used to be how ads worked, and I think it is a better model - for both sides in many cases. An ad model that favors something like the NY Times can't be the better model. |
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It absolutely can, let me count the ways:
1. You are never, ever on a bad site - no matter how good Google et al are, bad things happen. If avoiding that matters, NY Times is a smart move.
2. You don't pay for the AdTech - everyone know who the NY Times readers are - is spending 40%-60% to overcome the problems of mass advertising better than splitting the difference with NY Times?
3. AdFraud - NY Times can charge rates and using methods that are more fraud resistant (e.g. get rid of CPM).