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by ramblenode
2228 days ago
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> "Clickbait" used to mean "Ten Reasons Clickbait isn't what it used to be... Number 8 will surprise you"! I think the definition has expanded at the same time that the clickthrough/SEO/likes/dopamine optimization has become embraced by editors, who write the headlines. To me, clickbait is more about substance than style. It's an attentional lure into an article with disappointing substance, to varying extents. Various editors will stylize the headline for the sweet tooth of their demographic. |
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