[Fission]

Thanks for bringing this up. Just to clarify, the base version of GA provides an event-based model. GA App+Web is a feature of GA that's aimed at sharing/consolidating info between websites and mobile devices. We're focused on the web side of things, as we've insofar only written a web analytics article. We suspect GA becomes a bigger player when we take a look at mobile analytics, but we haven't fully delved into that yet.