[Nextgrid]

Collecting data is just a symptom of a bigger disease called "marketing". You eradicate that disease and suddenly there's no reason to collect more data than necessary, along with a near-infinite list of other quality of life improvements like the lack of dark patterns, email and push spam ("newsletters" and "offers" as they call them), etc.

[hadrien01]

In that case the data was clearly needed for the essential service EasyJet provides, it wasn't marketing data. According to the article, the data stolen was email addresses and travel details, and for some customers credit card details (for customers who asked EasyJet to save them)

[gruez]

I think the point is that the company keeps the data around forever when they only need for a few months after the trip, at most.

[tomp]

When I was applying for UK citizenship, they needed 5 years of all travel data (entry and exit into the UK). EasyJet's databases (and other flight providers') provided useful. Of course, you could wonder why the government even needs this data, or why they don't keep it themselves (I don't for a moment believe that UK government / spy agencies doesn't have all data about all flights in and out of the UK).