[SwagGrocery]

All valid criticism, but despite the stagnation no one else came along and took the KOM chasing game from Strava. And the COVID-19 pandemic has only solidified their lock on it: races are canceled so people are chasing KOM's instead.

Until people start publicly measuring their accomplishments via another platform, Strava is in good shape from the user loyalty perspective. Now, they need to figure out how to monetize. The risk is sacrificing that user loyalty capital in the pursuit of profit, but either way investors will get closure.