[scep12]

As usual, great stuff from Benedict. One of the better twitter follows I've picked up in the past few years.

> The ad market reset in 2008, and the visible part is the money leaving print, but the most interesting part may be the money that’s not captured in ‘advertising’ at all.

My thinking exactly when I look at this chart. The definition of "advertising" and the criteria for inclusion in each of the 4 buckets would be interesting. I can certainly think of other ways to capture consumers' attention than spend money on print, digital, tv, or radio.