[fjcp]

I agree with you on that, Android is far less hostile to installing software outside of the store than iOS.

The problem is, if the developer wants its software to reach the wide audience of the platform, its a obvious choice for him to use what the users perceive as the "official way" of installing software. Sure, you can offer both ways, but if your app is missing from the official store, the majority of users won't even know it exists.

IMHO we, as users and developers, have our share of the blame for problems like this one, and we should be vigilant so Android doesn't become like iOS.