[petamask]

I agree, I think good thing to point out is that incentivizing and monetizing is not the same thing. If you would excuse a tangential argument, I notice that in Eastern culture 'social cache' is much stronger contender to monetary benefit than west; and in Western incentivization = monetization is more stronger. (my theory is that with more individualistic society with less strict societal norm money is one thing most can agreed upon)