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by ksec
2224 days ago
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Not really, Visual Merchandising and placement is a field on its own. Target knew precisely where to put items if they dont want that brand to do any sales, to the point where it could be 30% to 40% drop even from a Reputable brand and sellers, and 70%+ from lesser known brands, effectively killing it. It is a tactic often used in dispute, that is why Brands needs to work on Branding to combat this stronghold from Distribution. And one reason why small brands likes the Internet so much rather than working with conventional distribution channel. |
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