[bretpiatt]

This isn't just piracy, it is IP video streaming, it is roughly 1GB per hour for HD content. For somebody single, 150-250GB/month is plenty, for a house of 4 if everyone watches Netflix, Hulu, etc.. it isn't hard to use that up.

This is about revenue protection for their U-Verse TV business. They want to control the share of wallet and they'll use the tools they have available to do that. They don't want to become "just a pipe" where you go Internet only and then pay your TV content dollars to Hulu, etc...

[wtallis]

My household of 4 uses upwards of 100GB per month without even paying for services like Netflix. Our usage of ad-supported SD streaming sources is such that buying even one game on Steam is likely to push us over the limit. The next time Steam has a big sale, we're likely to spend several times more on downloading the games than on purchasing them.

[tptacek]

We're a house of 4, we watch the majority of our TV via a Mac Mini, and don't come within 150GB of this limit.