[gs8]

Not much here, Apple schools the marketing experts because they opened a store at an event and many people showed up.

This is called event marketing. You have a large number of people with similar interests and if they are your potential customers, you put yourself there.

The one thing Apple is great at is getting free press by keeping secrets, this article is a good example of that.

It's a shame what has happened to cnet, they used to have good tech content. Now they publish poorly written articles with catchy headlines to get clicks. From the looks of this article it seems like they also employ the same standards as the new AOL.