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by matthewdgreen
2228 days ago
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Most growth-oriented tech companies are “unprofitable” in the sense they invest their revenues into growth rather than dividends. This does not mean their core products necessarily make less money than it costs to operate them, without those massive growth investments. The real question people are asking here is: what necessary costs do the food delivery apps actually incur in operating their business that causes them to have such high commissions and fees and still lose money per transaction? |
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Generally, yes it does. The up-front costs for building and marketing a platform so that it ultimately becomes profitable are enormous. In today's climate, the idea that a company could just "choose" to be profitable now and in the long-term rather than grow is disingenuous: over the following few years, other companies will eat their lunch and they'll fold.
But with delivery apps, answering your question is not hard. First, paying delivery people is expensive. Crazy expensive. That's obviously the main variable cost. Then there are huge fixed costs with creating and maintaining a multi-platform app, customer service to deal with late/missing/wrong orders, sales and support for restaurants, marketing, and all the normal business stuff.
That's your answer. Food delivery apps aren't spending half their revenue on frivolous side projects like space rockets or cities of the future, or questionably/fraudulently siphoning revenue to a founder. They're just trying to operate as normal businesses, and there's zero evidence to the contrary.