[blfr]

Yes, pizza places had it figured out. Everyone else, not so much. And on Uber Eats or many of their competitors you can order pancakes with coffee, burgers, traditional food, Georgian, whatever.

In Poland, Pyszne.pl is usually better and offers a wider selection than Uber Eats. The delivery is often provided by the restaurant itself, just like you suggest. In fact, I made two orders from Uber Eats today and both are delivered by the restaurant. But even then the intermediary keeps them honest with reviews and access to the platform. It's not pure rent seeking.

Before that, these platforms do a lot of promotion, marketing, and allow for easy discovery. They have greatly expanded the market. Just like Uber did for taxis.