[jgurewitz]

This is a classic example of how affiliate marketing is generally bad for businesses. For a local restaurant it may seem appealing to only pay for demand generated, but your partners are better than you at intercepting your existing demand and charging for it. If you have a trademark on the brand you would be able to get Google to take down the advertisements. If businesses are looking to generate demand, paying on a CPM basis via FB for example is a better outcome.