[battery_cowboy]

Yes, the unethical part is stealing the Google search results, taking the tips from the drivers instead of distributing them, etc. All the stuff you heard about over the past years. If they had an ethical business, we wouldn't be reading this article.

[MVorlm]

There's no "stealing" or theft here. Based on this article, and the comments on this thread, advertising is part of the package/contract. Restaurants can simply not partner with these services.

[battery_cowboy]

The restaurant owners aren't knowledgeable enough in this area to understand the harm from the contracts, they're not dumb, but they don't realize the power they give to the company. That's an unethical practice, to take advantage of someone like that.