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I head up customer experience at Re:amaze and we work with merchants on Shopify, Bigcommerce, and WooCommerce. These alternatives all have something to offer that is unique to a particular merchant's business preference. Shopify is much easier to set up and offers more direct access to marketplaces. Bigcommerce is a bit more powerful for high volume, high GMV businesses looking for headless commerce. WooCommerce is, of course, low cost and works with WordPress and that's a huge plus for many merchants. These are very basic differences but merchants should look at every platform to see which one suits them best.