[bronson]

"it is a social collection builder. I call it insanely organized social media."

Maybe your description isn't empowered enough? "insanely cloud enabled agile social media experience" should appeal to just about everybody.

[mwdev]

Can I use that? Seriously though, I'm trying to figure out what to call it.

I'm adding twitter to the mix in the next releas...maybe that will help it live up to the name.