[salemh]

Companies are trying very hard to attract the talent that do not want to sit head-down in a cubicle for 8-10 hours a day ina tomb (no conversation) like development department, and come up with the term, "startup" even if a 40 hour work week exists. Like the catch phrases Agile (true Agile, creative environment) etc. But, some programmers love that environment :D It is all fit.

Though, the companies established like AMD, Amazon and Netflix, for example, do require the insane hours (if not blatantly then tacitly).