[lucidone]

I pay a newspaper to discern the "truth" of real world events. They sell credibility. They have an interest (both ethical via their staff - most journalists want to tell the truth, and financial - why pay for a garbage paper) in being credible.

Facebook sells ads and has a history of poor decision making with regards to their platform. Would facebook improve the credibility of their platform at the expense of their bottom line? I doubt it. Facebook won't solve this problem for us. This is a human issue, not a technological one.