[scalableUnicon]

Firefox even shows a link to "Common Myths about Private Browsing"(https://support.mozilla.org/en-US/kb/common-myths-about-priv...) whenever private browsing windows are opened.

[rapind]

It's complete unethical bullshit to call it "private" browsing. It's intentionally misleading and I guarantee most users assume it's, you know, private, because it's called "private".