[gnicholas]

> He wrote "Hooked", but quickly realized that the ethical side of behavioral psychology was misunderstood

That’s a charitable interpretation. He wrote a book about how to make products addictive (subtitle: How To Make Habit-Forming Products), then when the inevitable backlash came he got on that bandwagon and wrote a book to teach people how to be Indistractable (in a world filled with products designed to be habit-forming).

[drozak]

Thank you for your service.