[kion]

> Only 38% of people did this. If I had instead captured everyone as soon as they showed enough interest to leave an email address, I could’ve increased my conversion rate by 250%.

How many of these were real losses and how many were people who put the wrong email address in the box, only to realize when they didn't get the verification email?

I have a very early gmail address, first initial + last, name. I can't tell you how many verification emails I get that I never signed up for. Those aren't the bad ones though, the bad ones are when I get emails about Kay's upcoming surgery and follow-up appointments, Kim's yarn orders and Ken's mortgage documents. (All of these are real examples).

Strong email verification flows aren't just anti-bot. They're a level of defense against clumsy users.