[capkutay]

Yeah I think there’s a general lack of understanding that leads inexperienced product people to believe that friction is always bad.

Good friction (verifying emails, asking a question in the signup form, collecting a CC upfront) can result in more paying customers as you’re optimizing your experience towards people who are actually interested in buying your service.

Rather than trying to cast a wide net and wasting resources on poor leads who want zero friction.

[paulie_a]

I typically disagree with free trials for B2B. The user has no skin in the game and the account will go by the wayside.