[travisjungroth]

The ease of conversion is definitely a component. And that has a few parts. Maybe you hope that people forget they don’t want it (like you said). There’s also hoping they don’t forget they do want it. People are pretty lazy and forgetful.

There are other components. Credit card entry acts like a captcha, but it’s actually a useful part of the process (unlike clicking street signs).

And the marginal cost of a free trial is low, but it’s not zero. If I can have less free trial customers but end up with similar paying customers, that’s a win.

There’s not only one reason.