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by shavingspiders
2233 days ago
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Another view of this - if the true purchase is of a group of workflows, are they purchasing for the things they know they need or the assurance that behemoth IBM/SAP/whatever has a process for whatever they didn't think about? Purchasing to minimise some future operational risk. |
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If you're selling widgets, and selling 100 units a month, there are growing pains on the path to 100 units a day and 100 units a minute that you can't anticipate, and that billion-dollar retailers have already figured out. So I think to the extent that physical B2C sales is pretty constant across industries, you know that if you're big enough to justify the investment in SAP or a similar ERP platform, there exists a process that you'll need 0.5, 1, or 5 years from now that they have and you can't really articulate today.