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by hnick 2228 days ago
Marketo eh? My wife mentioned wanting that in her small business after seeing a shiny video but I said the price is probably not going to be appropriate (some research seemed to support this). Does anyone have experience using it? I have mixed feelings about Adobe but don't know how much influence they wield.
1 comments

If she wants to sell to enterprise Marketo is a good option because of the deal size / volume. Google uses it for selling Google Cloud Platform. Otherwise Hubspot is probably a better idea.
Enterprise is definitely not on the menu, and Hubspot or one of the similar alternatives does sound more around the level she'd need. I had some fun messing around with Mautic and it could be fun to learn, but I'm not sure how its future looks.
I’m not a Mautic user, but its future looks brighter now that they were acquired by the company behind Drupal.

https://www.acquia.com/about-us/newsroom/press-releases/acqu...

Acquisitions can go both ways and apparently the guy who invented and put a lot of sweat into it (dbhurley) has parted ways with the project. Also they used to produce a lot of media on using it, but it's all a couple of years old now. Maybe that means they got the fundamentals right back then but it does send a mixed message. I would love to try it, I've set it up and it seems to be working, but I'm just not sure what'll happen if something goes wrong (their forum moves a little slow too). I have no special knowledge, just a gut feel and outsider impressions.