I voted you up for being strictly true, but thought someone should point out the strong tech component inherent in SXSW Interactive:
"SXSW Interactive has attracted a strong following among web creators and entrepreneurs. Its focus on emerging technology has earned the festival a reputation as a breeding ground for new ideas and creative technologies."
"SXSW Interactive has attracted a strong following among web creators and entrepreneurs. Its focus on emerging technology has earned the festival a reputation as a breeding ground for new ideas and creative technologies."
http://en.wikipedia.org/wiki/Sxsw