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by agar 2228 days ago
I don't think it was a GoogleX project, but Chronicle was spun out from Google as an independent company. It grew well, and seemed ready to succeed on its own.

Google then re-acquired it.

Speculation, but perhaps Google was concerned about it getting acquired by a competitor as it used a lot of core Google search technology. Or, perhaps Google knew that the acquisition cost would spiral upwards if they waited much longer. Or, perhaps it just proved out the hypothesis that the product was viable, so better to bring it back in-house.

But I would call it successful by conventional metrics: it found product-market fit, had good customer traction, and was acquired at a decent (though not crazy) valuation.

4 comments

This is the scenario I expect, Waymo gets "spun out" and does its R&D on someone else's nickel and Google doesn't have to report the losses, then if it takes off, Google re-acquires it in a sweetheart deal and reaps all the goodness.

From my experience working there, this is the sort of concept they would be attracted to. Google gets a benefit from either scenario.

From the counter party part of this deal, the "investors" either lose their money, or they get a fixed amount of 'upside' when Google re-acquires.

Or maybe they know Waymo is there to burn through cash without doing anything useful (like any other “research” project at any place that has infinite stream of money from oil or, let’s say, ads) and expect it to be overtaken by competition and want to get out.
All research projects from Google (and similar companies with "infinite stream of money") aren't doing anything useful? Seems overly cynical.

They're at least responsible for a large chunk of ML research, which is directly to directly improve their products (Maps, Photos, YouTube, etc.).

A common practice is to perform market research by expressing interest in acquiring competitors and then having them provide technical information to show acquisition worthiness. It’s all supposedly under NDA but the reality is that the big tech companies can easily sue you into oblivion and your lawsuit isn’t going anywhere. If you even try, welcome to the blacklist. Also the lawyers fees on your side are enough to put you out of business.

They are fishing for understanding of the market and sometimes general approaches or parameters of possibility. You are providing free insight. It’s the same when you pitch a VC. You just give them more and more free insight. Hopefully they provide value in return.

If this is merely a scheme for Google to sweep the losses under the carpet, what's in it for the investors who'll be left holding the bag? And mind you, in order for the losses to go away, the value of the company at the time it's spun out needs to exceed the billions of dollars already invested in it over the span of 12 years. (Including $120m paid out in bonuses to Anthony Levandowski alone.)
I wasn't trying to say it is "merely" a scheme. Its sort of like shorting some stock and at the same time buying a call option for twice that many shares above the price that you shorted it for.

The short part gives you some cash now and if the stock drops even further, you can cover the short and keep the profit. But if the stock goes up, just when there is a margin call you've got an "in the money" call option to cover it. So if it is shooting up you exercise the call, cover the short with half the shares, and profit when the other half keep shooting up.

Anyone can nominally do this on any stock, but there are tax advantages to the company that does it with one of their own subsidiaries.

What you're desrcbing is fiduciaries violating their responsbilities to shareholders.
I am sure that at least 50.1% of voting shares explicitly approve any crazy scheme Alphabet comes up with.

That has been their get-out-of-jail-free card since, well forever.

50.1% doesn't magically absolve you of the responsibility to maximize shareholder value. They could vote to sell to Alphabet for $1 - it would result in a massive lawsuit.
Yes, people can and will sue for any reason. But in this case this is how the suit would likely go ...

plaintiff: "Your honor these share holders are suing the company for violating its fiduciary duty."

company; "Your honor, we know that some share holders may not always agree with the majority, but we made sure that over 50% of the share holders were on board with every decision we've made. We move to dismiss."

Judge: "You have documented that the majority agreed?"

company: "Yes your honor"

Judge: "And every shareholder has access to the bylaws of the company which state in clear and unequivocal terms that all decisions will be decided by a simple majority vote?"

company: "Yes your honor."

"case dismissed."

Chronicle had two businesses under one roof.

One is VirusTotal, which is super important to the security community but I don't think generates enough revenue to live on its own.

The other is a strange "Splunk Lite" offering that as far as I could tell the main selling point was it was way cheaper because Google gave them free/discounted storage. The search was terrible. It didn't highlight important things or hide the mundane. When I saw a demo it didn't even support IPv6 yet.

But I guess every moonshot factory has to have its Challenger disaster to learn a few lessons.

Chronicle actually busted pretty bad! Have a friend who worked there and he described it as a nightmare, and not the productive kind. https://www.vice.com/en_us/article/9kej3e/chronicle-is-dead-...
sounds like a spin-out/spin-in model. you do these primarily to create special compensation packages.

the inclusion of a non-revocable license to core technology is a common part of such structures because it gives the people who take the risk some proof against management changes that otherwise sink such deals.