[megaframe]

I don't get how they plan to compete, do they have chip designers? or deals with SOC manufacturers because AWS/Google/Microsoft are fast because of custom chips that link NVMe directly to the NIC and skip the CPU and some of the network stack

[INTPenis]

This is clickbait. That's why it says Lidl instead of Schwarz Group. Everyone in Europe knows Lidl and find it amusing that they would run a cloud service. Which means they'll click the link.

In reality it's a major german business group who plans to get into IT services with a recent acquisition. They have none of the experience that AWS or GCP have acquired in the last 6-10 years.

They'll do their best and I honestly hope it works out because I want to see more European cloud providers compete with american ones.

[londons_explore]

Plans to get into IT logistics services.

If you want a database tracking how many potatoes are in which trucks and when they'll arrive, they'll sell it to you. If you want a Kubernetes cluster, that isn't their business.