[vikbytes]

Isn't this the same use case as YouTube provides for on mobile devices? And YouTube is 'free'.

Or just spend that short amount of time on TikTok, Instagram, Facebook, Twitter, etc. Also 'free'.

Quite the difficult road for a product to demand people to spend their time on their platform instead, in addition to charging a subscription fee for it.

[tschwimmer]

It seems like they were banking on people being attracted to higher quality content than your traditional Youtube/TikTok/Instagram stuff, but it's not clear to me that people are actually buying into that strategy. Google tried something similar with Youtube Red (taking popular content creators and giving them professional production and then charging for access) but I'm not sure how that initiative has panned out.