[kevinmchugh]

Recipes aren't copyrightable. It's bad manners to copy and republish one without attribution, but not illegal.

The introductory fluff is copyrightable, and that's one reason for it.

[logfromblammo]

Photographs, videos, or drawings of recipes in progress are copyrightable, and usually more helpful. Furthermore, they provide evidence that the recipe is actually viable.

That's why you shouldn't expect to make a cent from creating a new recipe, unless you have a chef and photographer/artist lined up, or own your own restaurant chain.