[gregsadetsky]

I was in talks with a (new-style) 'label' that sells samples, sound packs, and VST plugins. Some of their plugins have been purchased 25k times.

One of the things I've also heard from labels is that not only there's money in the VST world (it's also very crowded, piracy is rampant as noted, etc.), a lot of plugins are ported over to iOS and are sold as "virtual pedals". The number of sales and revenue there was noted as being very interesting.

[williamdclt]

When I had an active band, our guitarist went from bringing his amp to rehearsal, to having a bunch of pedals, to having a digital pedal board, to having an iPhone with some sort of tiny adapter.

I made fun of him and we wouldn't have trusted it to be used live, but damn it worked impressively well