[squnch]

I think it does if the product isn't seen as best-in-class. I mean, whichever kind of fanboy you are, you have to agree that a late-model iPhone is an absolutely excellent phone. That's a different question from whether it's worth the money. I am guessing that these wheels are also excellent but that Apple hasn't communicated that well. They don't talk about how these wheels are great. They just say that they are wheels.

[neuronic]

Because at the end of the day, no matter how great they are, they are just wheels.