[jasonkester]

Every link on that site leads to a big form that I have to fill out, or worse, a 720p video that I have to wait to load.

That's a lot of commitment to expect from a random user who stumbles across your site. You've got 5 seconds of my time. Show me something cool, demonstrate what it does, or I'm gone.

All I got from your site is that it lets me collaborate (and that I need to give you 8 pieces of information before I can try it out). There are a million definitions of "collaborate" out there. And they are all simple, so telling me yours is also simple doesn't help.

What is it? How does it help me? What do I do next? Your site in its current form answers none of that.

As a counterpoint, check out this site:

http://www.twiddla.com/

The average user lasts about 4 seconds on that homepage before noticing the button labeled "Try it" and clicking it. We get about 80% conversion from visit to "guest trial" by eliminating everything that could possibly come between a user arriving on the site and jumping in to kick the tires.

Figure out how to do the equivalent of that for your product and you're sorted.

[lewro]

Great jasonkester! Thanks a lot for the ideas. As most of the people suggest the copy on the site needs to get better! I need to work harder on that part. Appreciate your time.