[jtvjan]

What's the point of forcing HTTPS? It's a pizza place, not a bank.

[ubercow13]

It stops Comcast selling your topping preferences to other pizzerias

[Cpoll]

It stops a man-in-the-middle attacker from trying to exploit your browser/extensions/password manager by injecting code into that site (once the cert is pinned).

It might also help with SEO? Google's been pushing for https everywhere.

[egeozcan]

encryption works much better when it's setup without discrimination. I mean not the encryption itself; in the end, it's a tool not the aim.