[nickff]

If you price lower than your competitors it is anti-competitive dumping.

If you price higher than your competitors, it is monopolistic gouging.

If you price the same as your competitors, it is price-fixing.

No matter what price someone selects, they are guilty of something.

[sudosysgen]

Well no, it's only gouging if you're running at a loss. If you're not running a loss and pricing lower than your competitors that's just fine.