[soulofmischief]

Thank you.

One thing people don't understand is that while Clorox might not want their ads next to a video about guns, they still want their ads to reach me. If 100% of my consumed content involves guns, there is a compromise in some capacity which Clorox is willing to make. The aim of the model is to make it such that this compromise is fair and clearly separates sponsored content and consumed content so that there is no connection between the two. This is accomplished in many ways.

If this is something that interests you, I'm happy to discuss my model in a private setting.