[paulcole]

What exactly don’t you buy?

Isn’t the point of the article that if one company provides a good enough experience for many things that doing one of those things better may be a good business opportunity? It may be particularly attractive to the subset of people who rely on that one thing.

The point doesn’t seem to be that you need more integration tools. It’s that if one integration is very important to you, you might want a dedicated tool that provides better experience and value.