|
|
|
|
|
|
by anthony_franco
2232 days ago
|
|
|
Well, did you improve the product based on what the "free candy" people said? Were you able to determine the reasons they didn't buy and then improve your product accordingly? Seems you should be improving your product/product positioning more. That would make marketing a lot easier. |
|
|
Their feedback wasn’t terribly direct, but what they did say I addressed. They mostly seemed disinterested in a solution while very much agreeing about the problem. From what I gathered they don’t buy because they can only buy if their housemates more or less unanimously agree to buy too, and their housemates weren’t present. They also have the normal sign up skepticism I assume any product might face.
I’m not sure what features I could add to more easily attract customers, given I have a hard time just getting people to sign up and add housemates. They aren’t trying and churning yet unfortunately. Sign up friction is low: your email address and your housemates’ email addresses and you’re ready to go. It makes more sense to me it’d be a positioning issue at this stage.
I haven’t really tried any online marketing channels yet which might allow me to discover better positioning.
That was helpful, thanks!