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Obviously companies can choose how they want monetize, that doesn't mean you are obligated to defend then when what they're doing is scummy it immoral.

Why deflect criticism.by saying "well you don't have to use their app now do you?"

When a person does something immoral rarely do people defend them by saying "well you don't have to engage with them now do you?

Why not debate the morality or legitimacy of the act in question rather than deflect try to deflect the criticisms?