| I think your users don't understand your website. The word content and conversation are very abstract terms that don't inform the reader to specific uses for your website. I watched your video thinking I would get a clear use-case but it still wasn't clear to me. It would be easier to understand if you said use lloquy to follow interesting comment threads on the most interesting topics on your favorite websites (blog, Huffingtonpost, etc...) while you continue surfing the web. The explanation you gave requires the user to use their imagination a little too much. I know you don't want to limit the use of your site, but it would be helpful if the writing was more specific and exciting and the video was focused less on explanation and more on fun useful actions users are actually going to take on your site. You start off talking about content creators (like it's a tool for blog authors) and then you describe it's use for blog/content readers. That's confusing. 1. In your example of how to use it, you start off talking about a "conversation" (a little vague - I wouldn't know where to find a conversation on the web) and you start to list other uses for it before I understand the initial use for it. 2. You suggested people "filter content by calculating influence". That's too abstract. I think you meant "follow popular and interesting users and vote for the best comments." I think more exciting language that describes tangible actions users will take and pictures that are not flat screenshots of text will improve your conversion rate. |
Also appreciate the feedback on the video.