[michael_dorfman]

Seems like the ultimate home page would provide everything a prospect needs to decide before clicking "Signup". Basically no funnel at all - Home Page ->> Signup. Nice.

That's the premise behind the (in)famous "long form", and also why they are so successful (even if generally despised.)

[destraynor]

Yup - Ogilvys book "On Advertising" talks about this, exclaiming that good content sells better than over-simplifications.

[binksty101]

Why the confusion? Why all the cramming of information? Yes! Good Content/Service, but also keep it simple. If I have to read a "chapter" on what you do, or play with four widgets to "learn" more, or visit your blog and troll for topics of interest, then I'm already turned off. I want to know if it's a product I can use/sign up for in less than 30 seconds -- speaking of which, there's a good chance you'll snag me if I'm 30 seconds in and still with you.