[jlbnjmn]

Analysis paralysis is real.

For the majority of businesses, the opportunity cost of properly testing all available options is higher than any potential gains.

It's like asking a developer if their code really "worked", even though they didn't write it and run tests in every popular and obscure programming language.

Should more thought be given to alternative ad options? Probably.

Does that mean that the ads didn't work? No.

Outside of the VC backed world, people play with real money and the market decided what works and what doesn't.

Unfortunately, VC money distorts the market for everyone.